Mastery Lesson 6 – How to Design Your Blueprint Business

(Note from Dennis Becker: Sean included links to prior audios in the coaching series. If you’ve already listened to them, as you should have, you don’t need to listen to them again, or go back to the notes to review them so that everything is in the logical order that he’s presenting here.  I hope this doesn’t make things too confusing.  He probably pulled some of these audio tracks from other training sessions and is mixing and matching into this coaching series.  I do believe it will all make sense and come together in the end today.

The new audios that you definitely need to listen to today, and for which I’ve prepared the notes, are labeled as “new audio 1, 2, and 3″.)

Now back to Sean…

Let’s get started:

As you know, one of the things I’ve been discussing lately is the idea of the reverse funnel. The key isn’t that 1-1 coaching has to be the “anchor” but more that SOMETHING high ticket or high-credibility has to be the anchor.

I recommend listening to all the tracks in the order in which they are placed on this page.

(The following 2 tracks are extracted from a coaching call, and aren’t edited. . . so a little unorganized, but I believe that listening to them will set an incredible frame for the current internet environment and your necessary response to succeed):

Intense Discussion on How the Internet Is Changing and Expert Positioning is Critical (new audio 1)

How to Position As An Expert in Your Niche (repeated from day 5)

Training on the Importance of Positioning as an Expert First:

Introduction (Listen to this First) (repeated from day 1)

30,000 Foot Advanced Overview (repeated from day 1)

Additional Clarification of Guru Model (repeated from day 1)

The following 4 tracks are excerpts from another program, so will reference additional training in that program . . . just ignore those references, and focus on the concepts in these:

Introduction (Purpose) (Crucial Training, Listen First) (repeated from day 2)

Clearly Defined Need (repeated from day 3)

Website Based on Mission (repeated from day 4)

Discussion About Structure of the Business (Critical Training) (repeated from day 4)

The following 2 tracks are only relevant if you are going to create multiple coaching programs or a specific high ticket “coaching program”; some of you are working on a single mentoring program etc that won’t incorporate everything below, anyhow, they are short recordings, and will likely give you ideas no matter what you are working on exactly:

Ultimate High Ticket Package Components (new audio 2)

Reverse Funnel Training (new audio 3)

Becker’s Notes: New Audio 1

Becker’s Notes: New Audio 2

Becker’s Notes: New Audio 3